Customer Engagement and Brand Interactivity; Social Media made this happened. Accept it Companies, now it is a Real time interaction. You need feedback, you don’t need to reach out to customers, just look out for those insights on online (and free too).

Minddd Itt.. Online Monitoring is becoming a 24 X 7 job.

Anyway the reason for this post today is not to justify Online Monitoring as it doesn’t need any push, you do it and survive and you don’t do it you fail.

So coming back to calculation of Social Media ROI. With sales too the revenue-building consumer interactivity because of Social Media is been now encouraged by 85%+ of the retailers (Aberdeen Group Research).

It is proved that there is increased consumer utilization of social media as primary social vehicle. More than 50% retailers realised this as per Aberdeen Group and so voila, Social Commerce was born… or was it always there just to be adapted ot help adapt or catch up with rapidly changing customer affinities.

Larger organisations believed in establishing formal enterprise-wide social media strategy but SMEs are taking course on Social Media Monitoring as in larger organisations it was Executive -level support for Social Media initiatives. Although most dont have clear understanding of which marketing channels are most effective but regular monitoring of Social Media is now a KRA of an online marketing research analyst so to help integrate analytics into social media initiatives. Monitoring will help in noticing potential threats to brand. It could also mean to embrace tools other than limited to Twitter and Facebook. For example Resorts, Hotels could utilize Location based Social Media Tools like FourSquare.

Registerable Medium is Social Media, how? Well you can Acquire new customers, reengage with exisiting, push relevant conent and get incremental visits and conversations. So understanding what resonates with your audience (customers) or what does not is going to be a demonstrable task.

So how you measure the success of Social Media? The following image from Aberdeen online webinar is good enough to showcase that.

and can all this be tracked…

Yes I know it is a big question, so again taking Aberdeen Group way through..

So at end of day, week, month you have Data to help quantify your Social Media initiatives.

Companies esp Marketing departments need to just draw new roles and with research from Aberdeen Group or like companies they have now provable ROI.